Plumbing Marketing | My Glasses
This content was written for Redmond Growth
When is it okay to use price as a key component of your plumbing marketing? the answer this is actually relatively simple. You should make price key Capone when you can be the best price. Value Shoppers are very real and they are very much so can active segment of the marketplace. Without value Shoppers you would not have stores like Dollar Tree, or Walmart, or even Dollar General. You will always have customers in the marketplace that shot based on price and nothing about price. The quality of the product is always secondary to the impact it has on their wallet.
When I think about shopping by price I often think about my experiences in buying glasses. I have found a website out of Canada that in which I can buy my glasses for a fraction of the cost of traditional retail vendors. I’m talking in a fraction and do what I can get at a discount vendor. When I would buy my eyeglasses out places like Walmart I was spending a minimum of $8,250 on a pair of glasses that include lenses. after finding this Canadian retailer I spend on average of 15 to $20 on a pair of glasses oh, and I don’t even buy the cheapest glasses available.
The reason this is an effective marketing strategy to me is because I do not often wear glasses. My ownership of glasses is strictly for the times when I’m about to go to bed or something happens in the middle of night and I need something on my face quickly so that I can see. In a given week I put glasses on my face for a total about 30 minutes. so for a bio like me, I will really sharp shop on value, and will exclusively shop on price because it is a secondary need in my life. Does your business fulfill a secondary need? If so, it may be time to shop for this type of Plumbing marketing strategies.
In fact, the prices are so good through my Canadian supplier that I can afford to buy for five pairs of glasses each time I need new glasses. This gives me the ability to have variety, or even throw away a pair if they don’t fit quite right. if I order for pairs of glasses I will likely find two that I like, one that I can tolerate, and one that I will donate to a charity. Either way, I still come out ahead. If I just spent $80 I walk away with two enjoyable pairs of glasses one tolerable pair glasses and I get a feel good about donating a pair.
The real question to consider when making these Plumbing marketing , is who is your ideal in likely buyer? If it is the person was just a quick need that is insignificant to them the price matters. Or if the person has a need that the price will determine whether they try to fix it themselves, or hire professional it is also a key feature there. If you charge $300 to declogger sink oh, you better believe that they’re going to try a couple Home Depot remedies before they hire you.
