Construction Marketing Case Study | Old Dogs Do Learn New Tricks!
Have you been in your industry or business for decades and wonder what these young whippersnappers are talking about when it comes to construction marketing? Because of your experience in the field, do you find it hard to believe that people have found better ways to execute their construction marketing? Or are you like many business owners who just need a skillful communicator to guide them through how to actually fulfill great construction marketing tactics? Well at Redmond Growth, there are a multitude of skills and expertise that we provide to business owners across the nation. Whether it’s with construction marketing or other contractor industries or even totally different businesses, our process has proven to work in our own 14 multi-million dollar companies. They will work in yours too! Just ask D Cross Barn Co!
These guys were already a regionally player with their capabilities to build awesome barns and additional spaces for clients across the midwest. One of the main issues they work with us on was what it took to build out his digital presence. While these guys have worked with Tim for several years, another huge factor for their growth has been with adequately documenting their processes. While construction marketing has been a key factor in helping them grow, we’ve got other great areas down below that we help every business owner through.
How Do We Help Every Contractor Grow Their Business?
Rounding Up More Work!
One of the first steps we acknowledge with our clients is that they need to get passionate about putting their name in lights online. How are they able to do this? Reviews on google and other platforms are a HUGE resource for great name recognition. On top of that, if they truly are an awesome company to hire for contractor marketing work, then they need to look like an awesome company everywhere. Lots of photos of their high-quality work and video testimonials of satisfied customers work wonders. With our weekly meetings going into our construction marketing strategies, we’ll lean into fully executing this with them.
Explore Profitable Enhancements!
Now with any kind of project or work, you’ve got to be very aware of how much you profit per job. We can’t tell you how many times we interact with construction professionals who have no clear sense of how much they profit per job. They may have a general assumption, but when you dig into the details, they need work figuring those core details out. This is the difference between having a business that makes 10% profits versus a thriving business that receives at least a 30% profit margin.
Digging Deep Into Sales!
For all the construction marketing tools we’ll provide to you, it’s important to be very aware of the steps to closing your prospects. You, as the business owner, may be world-renowned in your ability to close anyone into a purchase, but you do want time freedom correct? How do you expect to achieve this without properly training others to be just as good, if not better than you!? As part of our work, we DIG DEEP into every step to get a sale to fix, document and develop others to be awesome at their job too.
Managing the Daily Schedule!
For our outbound calls, we talk with so many contractors in various fields. When we describe to them what we’re capable of doing with their construction marketing, many are wanting to book a phone call, but they have no clear awareness of their schedule. They explain that, “every day is different” or “you can’t predict what will happen tomorrow.” Without them realizing it, this is a VERY serious issue for any small business owner. By having no command over your schedule, you are susceptible to burning fires and horrible things happening in your business to keep you from your key, revenue-producing activities. This is a very common area we fix with our clients along with contractor marketing services.
Opening Avenues for Quality Help!
Hiring, the life blood for the fulfillment of your work. While our construction marketing does provide you with a sustainable, recurring stream of work, you also need to have a recurring stream of people interested in working with you. One of the most crucial systems we also provide to entrepreneurs is a time-saving strategy to hiring top quality people. You may be thinking though, “Look, nobody works hard anymore!” We’ve found that the research validates this fact! We also know for a fact (through our clients’ successes and our own business growth) that great people are out there and decent people can be trained to be terrific.
Nailing Down Productivity and Accountability!
As the team is getting formed, all of these steps to completing the R.E.D.M.O.N.D. plan need to come together in a very cohesive, interconnected web of success. After solidifying all of these variables in a business, we dig even deeper to solve root issues in an operation, fire who we need to fire, and focus up on making sure everything is a turnkey process.
Delegation to Create Time Freedom!
As a result of our construction marketing and all these other aspects, you’ll find yourself in the fairytale land of time freedom AND financial freedom. The crazy part is that while so many entrepreneurs think this will never happen, we’ve repeatedly led clients down this pathway. This is after a dedication, that come hell or high water, we will accomplish what we need to accomplish to get there!
You Can Grow Your Business Too!
As you take a deep look towards yourself, do you really want to scale up your business and get it to become a wealth-creating powerhouse through our contractor advertising? Are you willing to grit your teeth and spend the next two years or so grinding away to accomplish this goal? Are you also coachable to be offended and make adjustments along the way in order to get yourself there? If so, then you are a perfect fit for working with us! Just give us a call at 918.361.3047 or fill out a form on our website to schedule your free hour-long business assessment.