Construction Marketing Case Study | Homebuilders Can Grow Their Companies Too!
With your big dreams of growing this business to accomplish your time and financial freedom goals, have you had trouble in the last few years in your construction marketing? Do your contractor marketing tools really need to develop and become a turnkey operation of enhancement? Have you lost the hope that you can grow this business to be more than just yourself?
At Redmond Growth, it’s a big fascination and mission for us to fix broken businesses and make good businesses great. It’s a staple mantra that we have with each of our endeavors with a business owner. We always have clear, action item steps to accomplish these goals to fix their broken businesses or simply improve a good business into a great one. It’s this very reason why a home builder like Pettis Builders stays with Redmond Growth.
Pettis Builders is a homebuilding company out in Hendersonville, TN. They focus on creating the custom, luxury homes that most people only dream of having one day. When they came to us though, Pettis Builders was looking to really grow and prosper their business operations to higher revenue goals. So when they joined with Redmond Growth and worked specifically with Tim Redmond, they were on a mission to go aggressively toward their goals for time freedom and financial freedom. When we have clients like that joining us, we can always work with them because they aren’t flaking about what they want to do with their work.
How Do We Help Every Contractor Grow Their Business?
Revving Up More Work!
The focus of any business is to obviously attract more and more work to them. Even with all the effort they “might” make to generate business, how does your business look to observers of your business? This question brings up one of the first topics we arise with our clients. You’ve gotta have a great digital presence with anything you do. Business owners need to be visible in multiple places online and provide great reviews that overwhelmingly brings their relevance to supreme levels.
Explore Profitable Enhancements!
Getting lots of work done doesn’t mean that the business will always make tons of money. We speak with lots of business owners that just don’t see the point of growing their business out any further. That doesn’t have to be the case though in every circumstance. If you look around your market at the largest businesses in your area, they are making bank! Why are they making bank?
They’ve set up their business in a way where the value they bring satisfies the service they provide to the customer. Until you as a business owner, are able to leverage your construction marketing to communicate the real value of your product, you won’t be able to demand the price that you need to profit well.
Digging Deep Into Sales!
Now once the contractor advertising we’ve installed into your business brings in the leads, it’s time to get your sales systems in check. There are lots of business owners (not just you) that really haven’t thought at all about how their steps to closing a sale really work. Better yet, they haven’t thought about whether what they do actually is the best they can do.
What we do especially well with contractors, is lay out a ten step process to make sure we’ve doing everything we can, that’s scalable with the business, to close more deals with our ideal and likely buyers. This system includes all of your emails and texts with the clients, when you should call the clients, how that first meeting should go, etc.
Managing the Daily Schedule!
Your daily action items to truly grow the business is one of the many things we show our clients. First of all, many business owners we begin conversations with have no idea what these action items are. For us, we see a few activities being consistent every single week or even every single day. While these below don’t fill up the whole picture, these are some of the biggest game changers with the clients we work with all day, every day.
- Get Google reviews. Have a set goal every single week of how many you’ll get because this leads to more deals and more established dominance in your region.
- Run a group interview every single week. You can’t afford to not always be looking at candidates and hiring awesome people.
- Review your finances every single week and ask yourself, “How can we save more money going forward?”
Opening Avenues for Quality Help!
As I mentioned above with group interviews, business owners nowadays cannot afford to NOT look for candidates. According to research, people are now switching jobs on average, every 4 years. If you’re hiring young people to your company, that number dramatically decreases. So as a business owner, you’ve got to always be on the hunt for great people via contractor marketing services.
You never know when someone on your team will get squirrely or might have a life event happens that totally rocks their world. Even in all these scenarios, you can’t just close done the business or make excuses to the customer. Because guess the what, the customer doesn’t care! No one will care more about your business than you will, so always be ready for anything.
Nailing Down Productivity and Accountability!
Once the business gets into the stage of being consistent and the construction marketing workflow is pretty-well tested, it not comes to a pivotal moment of endurance. You must decide as a business owner to always make sure to improve your business by 2% each week. Until you fully refine and define how everything should work, you’ll never be able to scale it out to the next and final step (letter “D”), so that you can actually receive that time freedom on top of the financial freedom.
Delegation to Create Time Freedom!
The hiring systems you put in place will certainly provide you at least some options to be able to get you to the golden stage that any business wants to reach. Sometimes it will take a couple years, sometimes it’ll be a few years and too many times, it never happens. Why? Because most business owners don’t put in the systems and processes correctly to guardrail and train their team to be the best they can be. And at the end of the day, in order to have an A+ life, you have to accept B+ quality…if this truly is your goal! If you want to stay on top of everything and make sure it stays at A+ quality, you likely won’t have as much time freedom ever.
You Can Grow Your Business Too!
The more business owners that decide to work with us, the more and more we feel confident about what we do and how we do it. So if you’re wondering whether launching your business full-throttle into growth and success is a decision you’re ready to make, please just give us a call at 918.361.3047 or just fill out a form wit