Construction Marketing Case Study | Homebuilders Can Grow Their Companies Too!With your big dreams of growing this business to accomplish your time and financial freedom goals, have you had trouble in the last few years in your construction marketing? Do your contractor marketing tools really need to develop and become a turnkey operation of enhancement? Have you lost the hope that you can grow this business to be more than just yourself? At Redmond Growth, it’s a big fascination and mission for us to fix broken businesses and make good businesses great. It’s a staple mantra that we have with each of our endeavors with a business owner. We always have clear, action item steps to accomplish these goals to fix their broken businesses or simply improve a good business into a great one. It’s this very reason why a home builder like Pettis Builders stays with Redmond Growth.
Client Profile:Pettis Builders is a homebuilding company out in Hendersonville, TN. They focus on creating the custom, luxury homes that most people only dream of having one day. When they came to us though, Pettis Builders was looking to really grow and prosper their business operations to higher revenue goals. So when they joined with Redmond Growth and worked specifically with Tim Redmond, they were on a mission to go aggressively toward their goals for time freedom and financial freedom. When we have clients like that joining us, we can always work with them because they aren’t flaking about what they want to do with their work.
How Do We Help Every Contractor Grow Their Business?
Revving Up More Work!The focus of any business is to obviously attract more and more work to them. Even with all the effort they “might” make to generate business, how does your business look to observers of your business? This question brings up one of the first topics we arise with our clients. You’ve gotta have a great digital presence with anything you do. Business owners need to be visible in multiple places online and provide great reviews that overwhelmingly brings their relevance to supreme levels.
Explore Profitable Enhancements!Getting lots of work done doesn’t mean that the business will always make tons of money. We speak with lots of business owners that just don’t see the point of growing their business out any further. That doesn’t have to be the case though in every circumstance. If you look around your market at the largest businesses in your area, they are making bank! Why are they making bank? They’ve set up their business in a way where the value they bring satisfies the service they provide to the customer. Until you as a business owner, are able to leverage your construction marketing to communicate the real value of your product, you won’t be able to demand the price that you need to profit well.
Digging Deep Into Sales!Now once the contractor advertising we’ve installed into your business brings in the leads, it’s time to get your sales systems in check. There are lots of business owners (not just you) that really haven’t thought at all about how their steps to closing a sale really work. Better yet, they haven’t thought about whether what they do actually is the best they can do. What we do especially well with contractors, is lay out a ten step process to make sure we’ve doing everything we can, that’s scalable with the business, to close more deals with our ideal and likely buyers. This system includes all of your emails and texts with the clients, when you should call the clients, how that first meeting should go, etc.
Managing the Daily Schedule!Your daily action items to truly grow the business is one of the many things we show our clients. First of all, many business owners we begin conversations with have no idea what these action items are. For us, we see a few activities being consistent every single week or even every single day. While these below don’t fill up the whole picture, these are some of the biggest game changers with the clients we work with all day, every day.
- Get Google reviews. Have a set goal every single week of how many you’ll get because this leads to more deals and more established dominance in your region.
- Run a group interview every single week. You can’t afford to not always be looking at candidates and hiring awesome people.
- Review your finances every single week and ask yourself, “How can we save more money going forward?”