Construction Marketing Case Study | “Wow, You Guys Are Affordable!”
Have you ever done some research about what it takes to build a world-class website, implement continual contractor advertising and construction marketing campaigns, create graphic design content and also spend money on content to get your website to the top of Google? When adding up the totals for all of these resources, are you curious as to how any small business owner can afford these game-changing moves?
Now if we, Redmond Growth, offered all of these services involving construction marketing, does it make you curious as to how we stay in business? What you’ll find by talking to us at Redmond Growth and then checking in with competitors in our industry is that we’re DRAMATICALLY more affordable than them and more times than not, do a better job than they do. But hey, don’t just take our word for it. Read our 300+ Google reviews or just talk to the guys at Luxury Remodels about their own research.
Luxury Remodels is a company that already had a lot going their way as far as their digital presence is concerned. The current website does a great job for them and their search engine optimization is pretty decent. What they lacked was the efficiency and game-changing strategies to take a business owner to the time freedom and financial freedom goals they always wanted. Maybe the crazy part about it is you’ll find these strategies exist with the best companies out there.
With our personal experience of growing 14 multi-million dollar businesses, helping hundreds of clients grow their businesses, and the insane amount of reviews we have, it’s no wonder why our own business doubled year over year via the contractor marketing services we employ with every business. We’re aggressive about reaching our goals and YOU should be too!
How Do We Help Every Contractor Grow Their Business?
Revving Up More Work!
Now while the branding for Luxury Remodels looked great when they started with us, what was lacking is one of the most important winning factors with businesses today…Google reviews. We often annoy our clients with this fact in the 1st month of working with us. We just know that if a business owner gets PASSIONATE about asking anybody and everybody they know and love for reviews, then their business will grow. This is not fiction and too many small businesses haven’t solidified this fact in their mind yet. So to ensure business owners that the construction marketing we implement works effectively, we need to get aggressive with reviews.
Explore Profitable Enhancements!
We can get work for clients all day, everyday…but the fact is that they need to make great profits on their work. Many times, they may estimate a price that provides them a 30% margin on their work, but due to a lack of efficiency and unknown costs in the business, we’ve found some contractors are only coming away with a 10% margin for themselves. This is terrible and for high-quality people that really do a great service, they have to value their work appropriate with a great price tag or find a way to get the most value out of their labor. We often help them practically work through these scenarios.
Digging Deep Into Sales!
One of the other facets we dive deep into is knowing for a shadow of a doubt that we’re doing everything reasonable and possible to win over interested prospects as life-long customers. Are we sending them emails to confirm 1st appointments and sending them documentation to review so they know that we’re a top-notch organization? Are we utilizing a one-sheet document or pamphlet to very clearly run through why someone should buy from us instead of someone else? While our construction marketing certainly fulfills its purpose, we can make the process even more successful by nailing this to a T!
Managing the Daily Schedule!
As possibly the biggest hiccup with entrepreneurs and business owners across the nation, it’s crazy important to have a very strong understanding of what needs to get done when. Not only that, but utilizing an organized calendar and to-do list can help reveal to you holes in your schedule or flaws in your productivity that you didn’t even realize was there. Managing your daily schedule and saying no to more and more things is your surefire way to guaranteeing success for your business and whatever goals you have in life!
Opening Avenues for Quality Help!
In order to help with your daily schedule, one of the typical things to do is train and pass on responsibilities to other team members. Unfortunately, most business owners don’t have a clue about properly training someone to thrive in their jobs. They are being reliant on the employee to come to them proactively for improvement. We have just seen that the reality for employees is that most will not self-manage themselves…or else they would be business owners.
Nailing Down Productivity and Accountability!
As one of the core principles and mindsets to have as a business owner, you OWN the business. So take control of any operation or issue you discover so that it’s run how you would like it to be run. As a core rule to working with us, we’re under the belief that the business exists to serve you. So if you are not taking control of the sales system, your daily schedule, or how you operate your day-to-day business, then it will drift and it will fall apart…unless you document all that you do, train someone to fulfill those roles effectively, and pay them well for fulfilling that serious position.
Delegation to Create Time Freedom!
Now, the time has come to live in the dream world of time freedom and financial freedom. While 9 out of 10 business startups fail, you will be one of the very very few that knows how the game works and plays it well. So many have not received the proper education on what the simple tasks are to grow the business. Many more don’t have the right mindset to actually be diligent in this goal for several years until it becomes a reality. With all of our construction marketing, it’s key that the business owner is diligent with everything they do so that years down the road, they will in fact, find time freedom and financial freedom.
You Can Grow Your Business Too!
If you are curious as to how our system actually works with clients and what our relationship looks like with them, then it’s as straightforward as giving Tim Redmond and the team a call at 918-361-3047.