Construction Marketing Case Study | GMG – Great Marketing Growth
Are you a veteran in the construction industry, yet when it comes to your contractor marketing materials, you still act like a new private? Do you look around at some of the top competitors and get frustrated that you’re not that guy? Are you ready to get your construction marketing into tip top shape? For all your construction marketing needs, Redmond Growth is the answer.
With an 18,000 square foot facility out in Tulsa, Oklahoma, Redmond Growth has untapped knowledge just waiting for new entrepreneurs to take advantage of. It’s amazing how quickly we’re able to take diligent doers in the business and turn them into success stories. From plumbers to electricians to full-scale, homebuilders, our contractor marketing services compete with anybody. More times than not, we destroy the competition too.
Just take a business like GMG Construction for instance. They had always done fantastic work out in the San Antonio area. Unfortunately though, leads were inconsistent and they were in a difficult spot financially. They need a company who could not only give them great construction marketing tools, but a spark in their business.
A company that does so much more than print pieces, but transforms businesses. This is not a fairytale. Redmond Growth legitimately expedites and grows businesses to a great degree. Here’s how we do this with any business we work with, no matter what industry:
How Do We Help Every Contractor Grow Their Business?
Revving Up More Work!
Looking after the success of your construction marketing work starts at simply getting more calls. It’s the struggle of all startup businesses and quite a few one-man shop shows. Even the veteran business owners who last longer than a decade still face this issue. It’s because business owners do not think long-term about building their reputation and referral networks.
While word-of-mouth referrals and print ads used to do it, contractors cannot implement great construction marketing by ignoring the internet. It’s not just being online either! Take it seriously! What we do is ignite that fire of intensity with generating Google reviews, video testimonials, giving a face-lift to their branding, ranking for SEO terms and so much more.
Explore Profitable Enhancements!
For the work to actually pay off though, attention also needs to take focus on profitability. While it’s great that you now get tons of calls via construction marketing tools, actually making money matters. Most business owners though do not pay attention to the financial stability of their business. More than not, they don’t because they know it’s bad. It’s also what most Americans are used to.
When you read stats that say most Americans can’t cover a $500 surprise bill, it’s quite concerning. So take time every single week to look at your finances and ask yourself, how can you improve this? That way, you can ensure that all the leads from contractor advertising count.
Digging Deep Into Sales!
As you earn more and more calls each week, what are you doing to ensure that they close to deals? Does your history tell a story about tons of leads that went nowhere? It’s not an uncommon story and it can be the single most important aspect of your business. A company like ModScenes, who works with our partners, expressed that this was one of their game-changers.
So when discussing follow-up and your sales process, please document everything. What do you do to make sure that deal becomes a cheerleader for your business? If you don’t know, that’s okay! We work with business owners every day to help them discover and implement their differentiators.
Managing the Daily Schedule!
With every construction marketing deal that comes your way, the time in your day slowly dwindles away as well. Why is that? Well it seems like an easy answer, we’re getting busier! The unfortunate reality though is that most individuals do not know how to manage their time. It’s either that or they are frankly just lazy, which is a legitimate problem.
Running a business is NOT for everyone and keeping you from starting your business could be the best advice we give you. We’re serious. What we also take seriously is our time. How can you implement time management principles to ensure that you focus on your highest and best use activities more and more?
Opening Avenues for Quality Help!
One way to do that is by hiring great people. We all know that this is definitely easier said than done. The statistics and surveys found from HR managers don’t make it pretty either. In the spirit of not wasting your valuable time, we created a best-practice model that works splendidly. It aims to grant you the ability to see tons of people each month while only spending about two hours per week on hiring. Give us a call today at 918.361.3047 to figure out how this system works!
Nailing Down Productivity and Accountability!
Keeping your team accountable will be the only way that they stay on top of their action items. This is especially true for employees who get started up with you. In those first couple weeks, they really need to know what you are looking for. What you look for are great individuals who are happy with doing great work. If you don’t set that in the first couple weeks, then it you may not be painting that picture very clearly. Think about a Starbucks or a McDonalds. They both do everything they can to let you know what their make and model is.
Delegation to Create Time Freedom!
By doing all of these moves in your business, you will definitely find success in growing this into a beast. By installing our construction marketing tools and principles, the goals of time freedom and financial freedom are not so far. Schedule a time today with Tim Redmond at 918.361.3047. He is willing and ready to spend an hour with you solely on your business. Even for people who decide not to work with us, they walk away with clear action items.