Construction Marketing Case Study | Fortune Favors Strong Sales
Do you live with an absolute obsession to succeed and do an excellent job at your construction marketing? Are there issues that you can’t fight though due to your anxiety and dealing with other construction marketing firms? Curious to find a contractor marketing company that actually wants you to thrive? Not just to make you well-off, but to actually educate you on what makes sense and doesn’t make sense?
Redmond Growth fixates on their capabilities to go the extra mile for clients. Their skills and expertise with contractor marketing services really surpass much of the competition. If you were to visit and take assessments with dozens of other contractor advertising firms, you would not witness the depth and focus that our companies reinforces. To be very straightforward, companies just specialize in an aspect of “marketing” OR “advertising”, but rarely do you find an awesome construction marketing company that addresses every aspect of business. Our core quote to encompass our mission is that “we fix broken businesses and make good businesses great.”
With KC Custom Remodeling, they were a company that saw our value. It’s important for companies to know that there are great resources out there. Most will not be that great, but at a company like Redmond Growth, value is all we look to do. Even if companies just do a 13-point, free business assessment with Tim Redmond, they will benefit tremendously. A great testimonial we like to share is of a company that after the call, expanded his team from 3 to 8 people. That’s nuts! The fire he acquired came to fruition as a result of our work and instruction. Let’s get a little deeper into how we help businesses grow through our construction marketing.
How Do We Help Every Contractor Grow Their Business?
Revving Up More Work!
Generating more and more work should always be a priority. No matter what the state of your business is like, if you aren’t always creating work, soon it will run out. So what needs to happen? Well, if you are struggling for work, you must build up your social proof. By building up your social proof, we are talking about Google reviews. These in the past several years, have grown to really work as a focal point for success. Yet sadly, contractors and construction companies do not utilize Google reviews in the slightest. And the facts show that 84% of people considering reviews just as important as personal referrals. So get on the game and get reviews!
Explore Profitable Enhancements!
So while you dominate in the amount of reviews and brand awareness you receive, the profitability of your work must also make sense. The construction marketing produces great fruits, but only if you actually make good money from your work. Some businesses should never grow at all because they don’t receive great profits. What does a great profit margin look like? In the usual case, a margin of 20% or more is considered good. Now for large-scale projects like homebuilding, that can end up being 6% to 10%. That’s still a fine margin because of the scale of the job. Tap into your pricing and estimating processes to figure out what it takes to earn great profits. More work from construction marketing isn’t always a good thing if you don’t make money.
Digging Deep Into Sales!
A good many people cringe whenever they deal with sales. Just the topic itself can lead to awkward conversations. That’s because very few people have an appreciation for sales or doing well at it. At the core of every successful business though, sales is the most important. It’s the fuel that powers the boat forward. Without sales, your company couldn’t possibly grow. Whenever those construction marketing leads come flooding in, how much of guarantee is it that you actually close deals? Lay out all the steps of your sales process to determine how you can consistently do the most to nail leads.
Managing the Daily Schedule!
The time management of your priorities is crazy important. If you research enough of the top managers and CEOs in the world, you’ll find that they are nazis with management. This begs the question, will your time management be just as great? Why do you always feel like you answer burning fires all day, every day? Why does your life always feel like it’s got your hair on fire? Running a company like this is not healthy, yet so many business owners function this way. In order to get your highest and best use activities done, you must say no more and time block your life.
Opening Avenues for Quality Help!
You drive traffic to your business by great construction marketing tools right? What about with hiring people though? Are you functioning very proactively with hiring and firing people? My guess is that you do not. If someone were to ask you what you do to hire people, you may be left with no answer. This is the way most entrepreneurs are living. They fail to grasp that their lack of proactivity kills their potential to grow. It also kills their enjoyment of the work because they settled for “talent and skilled” workers who are terrible human beings. Hire great people and incorporate training measures. If you aren’t willing to train people, then you shouldn’t operate a business.
Nailing Down Productivity and Accountability!
The letter N in the R.E.D.M.O.N.D. acrostic is likely the step that keeps business owners from attaining time freedom and financial freedom. While you can generate great amounts of revenue through our construction marketing work, do you actually have freedom to utilize those finances? Is time actually available for you to do what you’d like with the business or your life? Nailing down what it takes for your team to hit their key performance indicators and stay the course is powerful.
Delegation to Create Time Freedom!
Without documenting those processes and steps to doing your work, you will have no chance of someone taking any responsibility from you. Your business will fail and not function appropriately. With the implementation of all these systems, including our construction marketing tools, you can finally delegate and prosper. If this has really stimulated your curiosity for work going forward with Redmond Growth, it’s time to join up with us today. Give us a call at 918-361-3047!